2013 and 2014 Web Design and Internet Advertising Trends

Technology and the World Wide Web are constantly changing and evolving. Before you realize it, there is a new trend in the market and webmasters begin following this trend. The same is true for 2013 and 2014 web design and Internet advertising trends. Knowing these trends is actually important as it will keep you informed how web designing and online advertising industries have progressed, it will allow you to stay ahead of your competition if you adopt the trends first; and ensure that you have a fruitful advertising campaign and a great looking website that attracts more traffic and this in turn will increase your revenue and profitability.

It is good to stay abreast of trends, as they can make or break your online business efforts. So it is in your interest to know the prevailing trends in the World Wide Web and adopt the most relevant ones.

Some of the 2013 and 2014 web design and Internet advertising trends are as follows: 

Bye-Bye Flash

Adobe's Flash was one of the most popular web design platforms, as it allowed websites to upload images, videos and audio clippings without problems. However, the craze for Flash is fading and now websites are looking beyond Flash. The reason for this is that Flash is bad for SEO of the site. In addition, several mobile devices no longer support Flash and with mobile phone and smartphone users increasing tremendously, it was a foregone conclusion that Flash would meet an untimely demise. Furthermore, there are many other technologies, such as HTML5, CSS3 and JavaScript that allow web designers and graphic designers to do the same thing that Flash used to do.

Responsive Websites

Today, screen sizes vary as each device to access Internet is of different size. Some people use desktops, others smartphones and there are still others who use laptops. Hence to accommodate varying screen sizes, web designers will concentrate on responsive websites. This means that web designers will not have to create new layout for different screen size as a single design will be able to work well in all kinds of devices and browser sizes.

Designed Typography

Today, there is a great variation in Typography and this allows web designers to choose from a wide range of fonts. The trend in 2013 and 2014 will see typography becoming an important part of website design. It will become the basis of websites and designers will use typography to enhance the look and appearance of a website. No longer will images replace text to improve the beauty of a website. In fact, looking at the newer websites, many of them have adopted typography completely to make a statement and attract visitors to stay longer on their website.

Larger Images

Based on the available reports and research, it looks like 2013 and 2014 will see websites use larger images to create visual impact. As it is there are already some websites are using large images on their homepages to make a statement and impact, but now more websites will be using large images as visuals. This trend is not going to slow down for the time being and online sites and businesses will try to get maximum advantage from using large images, while keeping their bandwidth usage to the minimum.


Many websites already use whitespace to force website visitors to concentrate on the main content. It looks as though whitespace will be the mantra for web designs with websites relying more on it to make their websites look less cluttered. Today, whitespace is not just white in color; many websites will also be relying on black or other visually appealing colors to remove excess clutter from their websites. However, based on the trends, it looks that whitespace will be used to create space between larger elements on the webpage, such as icons, screenshots and buttons. In addition, whitespace will be used between headings and paragraphs to make the content easier to read.

Calmer Colors

Color trends seem to come and go rather quickly. However, the color trends for website in 2013 and 2014 will be subdued and calmer. In already, this trend is visible, with Paypal changing its homepage design to incorporate a calmer color scheme. Similarly, many other websites will be using lighter and subdued color schemes for their websites and the most popular colors, most probably, will be whites, light blues, light greens, light cyan light magentas, grays and other light colours. The calmer and subtle colors will be soothing and have a better visual impact.

Mobile Apps

Even web designing will be concentrating on responsive websites that work with mobile phones and smartphones, there will be a shift in trend with many websites coming up with their own applications for mobile device users. This is primarily because websites tend to work better when they are used via their own applications and good examples are Facebook, Twitter and Pinterest. As more and more Internet users browse using their mobile devices, it was a trend that was bound to happen sooner than later and it looks like this trend will catch on in 2013 and 2014. Many websites will say bye to mobile sites and focus on mobile apps.

Videos and Whiteboard Videos

Videos have already made a huge impact in web designing with many websites using videos to impart knowledge, instruction and benefits. Along with videos, whiteboard videos will captivate audience. These unique and informal videos explain concepts and systems using a whiteboard. It involves a person standing in front of a whiteboard and sketching out an explanation of the concept or system that he or she is trying to explain. This method does not make use of CGI or animation and is fast becoming popular, as it gives a personal touch to a website. Many websites will use videos and whiteboard videos to highlight the benefit of a product or service and how by using the product or service users can improve their lives or experience. With YouTube being the second largest search engine, it is not surprising that videos will be the mantra for information dispersal.

Concise and Relevant Content

With Google Panda and Penguin, websites will now focus more on quality content. However, the content will be short, to-the-point and informative rather than having keyword stuffing and long winded content. Content will still be the king in 2013 and 2014, but it will be more focused, relevant and precise. This will ensure that websites offer high quality content to their audience and this will help them rank higher on search engines. Many website will also focus on evergreen content that will be valuable to readers. As a result, online businesses will use a more strategic approach when it comes to content marketing.

Single Page Websites

To keep content more concise and informative, websites will turn to single page websites, with all the relevant information available on a single page. Already these kinds of websites have started springing up and this trend will continue in 2013 and 2014. This will make navigation easier, as users will just have to scroll down to get all the information and it will also ensure that long and overly content disappears. Content will be highly focused to capture the attention of the reader and it will call for action from the reader.

Social Network Marketing

At the moment, Google has its own social media platform and Google+ has a huge impact on a website's search engine ranking. With Google+ battling it out with Facebook, more competitive social networking marketing offers will appear to attract users to market their products and services to the billions of users registered on social networking sites. In addition, Google has launched +1 capability for its display network ads and will be able to change the way online users view advertising. It will similar to PPC ads on Facebookbut the display network ads can be linked to social connections allowing advertisers to gain more visibility on their ads. It is also important to remember that social networking sites have billions of members, who are potential customers. So advertising to a large base of members makes financial sense.

Google Adword Optimization

Thanks to Google Panda and Penguin, the world of SEO has changed forever. In 2013 and 2014, Internet advertising will give more importance to Google Adword optimization instead of SEO. With the right optimization, the possibility of interested users clicking on the ad increases. In addition, if the ad is properly optimized, the click through rate will be higher, offering a better return on investment.


These trends are here to stay and website designers, website owners and Internet marketers will benefit from using some of these trends to increase their return on investment. In fact, some of these trends can reap significant profit and benefits that website owners and Internet marketers should take advantage of while they are still new and relatively unknown. Once all the other websites start making use of these trends, they will become jaded and boring. So if you want to create a wow factor or improve your Internet advertising results, now would be the best time to adopt website design change and new Internet advertising methods. 

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