A Look At Conversion Rate Optimization Techniques For ECommerce Shopping Cart Sites


While it is good to have as many eyeballs as possible on your website, it is even better to see them being converted into the sound of money. Converting interested visitors to one's e commerce website into sales is a good way to keep the income going. However, this is not a simple or easy task. It needs the application of the same principles of marketing that a regular shop or business does.

Here are a few things that you can do to improve conversion rates on your shopping site.

Make your site stand out: Website design is a critical component of getting people hooked on to your website. The content and the display of products should be enticing enough to get the people to actually buy your products. It is extremely important to make the user's life easy. Having options, like multiple languages, interactive information, easy to navigate content and making it easy for people to look for and add products to shopping carts, are extremely important for successful e-commerce. One of the most important things is multi-language support. For instance, even if a company is an ecommerce Malaysia firm, it will be important for it to be able to support two or three of the more popular international languages.

Certifications and registrations: Certification here refers to getting your website trustworthy by tying up with payment verification systems. This enables people to trust your website with credit card payments or online banking transactions. Registrations should be done away with as much as possible. If your website makes registration compulsory then you may end up turning away a lot of users. If, on the other hand, registration is integral to ecommerce on your website then make it as simple as possible. Making the user go through pages of information to be typed in is not going to get him to buy things from your company!

Display quality: The Internet is a very visual medium and your website should make use of this element. From the description of the products to the buttons like "Add to shopping cart" or "Proceed for payment" or "checkout", everything should be easy to find and prominent too. Add as many sub-categories as possible. For instance, if one is shopping for shoes then add options of sifting through shoes across colors, height of heels, material, prices and so on. It is possible to have a greatly successful ecommerce business by thinking like the customer and putting yourself in his shoes. Make it possible to do window shopping and you will see your conversion rates going up.

Communication: It is important for customers to be able to get in touch with you through as many channels as possible. Email, fax and phone - all these should be given on the website. Equally important, you should respond to all communication immediately and effectively. In the Internet world, most people expect a response well within 24 hours or perhaps less. So if a customer calls in then the phone line should be functional and there should be a useful response at the other end.

All these methods will certainly see an enhancement of conversion rates on your shopping cart site.

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